Challenge
Sô Antônio, a traditional specialty coffee brand from Serra da Mantiqueira, Minas Gerais, founded in 1952, needed to reposition itself for contemporary audiences while preserving its heritage and origin.
The challenge was to modernize the brand within an increasingly design-driven and competitive market, without compromising its legacy, authenticity, and long-established recognition.
Solution
The logo was redesigned to become a distinctive symbol that translates tradition, provenance, and authenticity through a contemporary lens.
A complete visual identity system was developed, including logo, color palette, typography, illustration, iconography, and graphic universe. Editorial-style photography combined with warm earthy tones was introduced to convey sophistication and origin.
The project also encompassed packaging design, brand guidelines, and applications across physical and digital touchpoints, ensuring consistency, scalability, and a strong, cohesive brand presence across all channels.
