Challenge
After 24 years, one of the largest media channels in the country, AdNews needed to evolve its brand to reflect a broader business strategy. The challenge was to create a new identity that could encompass the multiple business verticals the group had already developed, while preserving its legacy and relevance in the market.
Solution
The rebranding introduced a new name, ADGroup, along with a distinct visual identity and a unified value proposition. The new brand architecture was designed to connect all verticals under a cohesive system, reinforcing the group's positioning and future ambitions. This project was developed in partnership with the agency MeZA/1618.
