OAZ
Client
Eurofarma
Year
2024
Services
Campaign
Visual Identity
Challenge
Eurofarma wanted to reposition OAZ in a crowded skincare market, shifting away from a purely functional, pharmaceutical image to connect with a younger and more diverse audience. The goal was to make sun protection feel more emotional, aspirational, and part of a vibrant summer lifestyle.
Solution
The campaign introduced a fresh, human-centered visual narrative that celebrates the joy of summer with authenticity and diversity. Centered around the message “Pra você viver tudo de melhor no verão,” the brand connected protection with freedom and pleasure, reinforcing OAZ as a modern, desirable choice for everyday sun care.
PROJECT: AGENCY MEZA_1618
