Challenge
Go beyond traditional sponsorship and create a meaningful cultural legacy in Trancoso, a unique village in southern Bahia. The challenge was to immerse Mastercard Black customers in the region’s soul, not just through presence but by telling a powerful story that connects them to the people, the history, and the essence of the place.
Solution
We invited Mastercard Black clients to experience Trancoso from the inside out through a curated journey of local culture, crafts, music, and gastronomy. More than a destination, it became a narrative told by its own characters, positioning Mastercard not just as a sponsor but as a bridge between people and culture. A truly priceless experience with lasting emotional value.
