Challenge
Break away from stereotypes around male self-care and launch a new brand in an underexplored category: men’s intimate grooming. The challenge was to build an identity that felt natural, authentic, and desirable, connecting with a modern audience open to new self-care habits.
Solution
Full brand development including
• Brand strategy and positioning
• Visual identity focused on simplicity and sophistication
• Shooting direction and visual language definition
• Website and campaign launch creative direction
• Tone of voice that is direct, inclusive, and free from taboos
The result was the launch of an innovative brand that introduces a new mindset around male care, more open, more honest, more real.
